Engramiq

Objective

Create the brand identity for Engramiq, a new B2B renewable energy company on a mission to increase the collective intelligence of infrastructure sites with Advanced Site Memory.

Approach

Working closely with Elise and Rob, I guided the project through four stages:

  1. Explore: A brand workshop refined the creative brief through audience personas, values, visual inspiration, and narrative ideas.

  2. Ideate: Using the brief, I developed moodboards, colour palettes, and holding copy to shape initial visual identity concepts.

  3. Refine: The final identity captures the essence of “Advanced Site Memory” and values of being Nimble, Curious, Trusted, Grounded, and Human.

    • Inspired by layered knowledge and connected systems, the Aurora Borealis informed the palette.

    • The logo visualises Advanced Site Memory, with data seamlessly fitting together.

    • Designed for light/dark modes, the identity uses vibrant gradients, systematic draft-style illustrations, and collage compositions to keep the brand human and dynamic.

    • The tagline, “Advanced Site Memory. Smarter from day one.”, conveys immediate and long-term value for renewable energy teams.

  4. Roll-out: I delivered a full brand toolkit including the style guide, logo, illustrations, icons, gradients, background imagery, and a presentation template for Engramiq’s launch.

Result

It was brilliant to collaborate with Elise and Rob and help bring Engramiq to life.

Engramiq is launching in Autumn 2025: www.engramiq.com

Client

Elise and Rob, founders of Engramiq

Services

Brand design Copywriting

Engramiq logo on a green and blue gradient background
A collection of digital icons related to data analysis and technology on a dark background, including front and side views of pie charts, circular progress charts, user icons, location pins, speech bubbles, checkmarks, data nodes, chat bubbles, shopping bags, and layered documents in shades of green and teal.
Color palette showcasing primary green (#0d1830) and primary dark blue (#0d1830) with a photograph of the northern lights in the night sky, and circular swatches of various blue, green, purple, and gray shades.
Horizontal gradient bars with rounded edges in shades of blue, purple, and green on a dark background.
A digital graphic with a green and blue marbled background stating, 'Advanced site memory. Smarter from day one.' at the center. The Enramiq logo is at the bottom.
3D digital wireframe models of two cylinders, one tilted at an angle, with some internal colored gradient surfaces, on a dark background.
Two promotional posters for Engramiq featuring abstract geometric designs and text that reads, 'Advanced site memory. Smarter from day one.'
Three vertical feather flags with a feather shape, each displaying the word 'ENGRAMIQ' and a logo at the top, in purple, green, and blue, set against a plain gray background.
“We were delighted to get that expertise, and also such a variety of creative and standout concepts. What I like about Michelle is that she can do the brand strategy piece, while also getting into the nitty gritty of brand assets. Michelle is also a great collaborator and a lot of fun to work with. She calmly and open-mindedly listened to all our ideas and distilled them down into a comprehensible package. Michelle also balanced our desire for something that would ‘stand out among 1000 brands on a trade show floor’ with the gravitas needed in the enterprise B2B space.”
— Elise Hoffmann, Founder Engramiq