A woman with a colorful headwrap and white shirt sitting at a table during a discussion or meeting, surrounded by colorful speech bubbles with the text 'IF NOT US, WHO?'.
A pin with a globe graphic and the phrase "We The Curious" on a light-colored wooden surface.
A black-and-white photo of a man yelling or speaking passionately, wearing a suit and a button that says 'I'm a work of art,' with bold red text saying 'SNAP THE RAW' over the image.
Abstract digital background with a circular white geometric shape in the center.
Stack of question cards with colorful design featuring leaves, flowers, butterflies, and theQUEST logo, with one card showing a question about different natural sounds.
Children and adults gathered around a stall labeled 'The Trashconverter' at an outdoor event on a sunny day, with colorful signs and decorations promoting recycling and treats.
Storefront with a blue and yellow hashtag sign #InOurNature above the window. Large text in the window says "EVERYTHING MUST GROW." Red banner in the window reads "MANCHESER WELCOMES THE WILD." Potted plants and small trees decorate the storefront. L
Swimmers in the water practicing or competing, with one swimmer reaching out to catch a ball or object, and the word 'Catch' overlaid.
A hand holding up a disposable coffee cup with a sticker that reads 'Things are looking up' and features a green coffee cup illustration, against a clear blue sky.
Lifeguards in yellow and red rescue gear standing on a pebble beach, pointing towards the water while overseeing beachgoers on a sunny day.
Display of stacked canned food products and potted plants on a bright blue wooden shelf in a shop with large windows and greenery outside, with a partially visible blue sign in the foreground.
Colorful illustration of a town with houses in yellow, blue, pink colors with black rooftops, set against a bright yellow hill and a blue sky with white clouds. Several purple birds with green wings are flying and perched on the hill and clouds, with
Close-up of a kitchen knife with a black handle and a shiny, pointed blade.

Helping PURPOSE-LED organisations turn heads and inspire action

I'm a strategic designer and creative thinker.

By combining brand strategy, creative direction, graphic design and copywriting, I create distinctive identities and campaigns that simplify complex ideas and inspire meaningful action. 

With a sprinkling of colour and playfulness, I help organisations across sustainability, education, culture and social impact communicate in ways that are engaging, accessible and memorable.

But enough about me! 

A cartoon Earth wearing a top hat and sunglasses, holding a lit matchstick, with the text 'Bombers ways to save the world'.
Stacks of canned beans and vegetables on a bright blue wooden surface with potted plants and greenery in the background.

See my work in action

Colorful illustration of a rainbow with houses at the bottom, green grass, a yellow sun behind the rainbow, and a blue sky with white clouds and purple birds.
A group of people in uniform using a smart recycling bin in a public space. The bin has a colorful design and a screen for interaction, with text encouraging recycling and feeding the bin.

I’ve been Working with…

Close-up of a marble statue of a woman with flowers in her hair, set against a dark background.
The logo of Netflix with a gray eye symbol and the word 'Netflix' beneath it, partly obscured by a black overlay.
The logo of the We The Future Group, featuring stylized black text.
A black and white illustration of a person sitting on the ground, resting their head on their knees with arms wrapped around their legs, in a contemplative pose.
Text that reads 'Catcher' in bold black letters on a transparent background.
The image features the phrase 'YEAH feel' in a stylized, casual font, with 'YEAH' in bold white letters on a black background and 'feel' written in black on a gray rectangular background.
A vintage-style sign reading 'No Trespassing' on a wooden fence.
Leeds City Council logo featuring a shield with two birds and a crown, accompanied by the words 'Leeds City Council'.

My APPROACH

(In a nutshell)

Collaborate with people making a positive impact.

Use research, knowledge and understanding to inform ideas, but never ignore gut feelings.

Be unexpected and bold to cut through the noise and connect with audiences.

Take play seriously.

Be thoughtful, calm and intentional.

Take time to break down complex problems, then deliver at pace.

Black and white graphic of a snail with a swirl shell on top of a flat box with wheels.

lovely words…

Pink background with orange quotation marks in the upper left and lower right corners.

We love your total nailing of the brief. Can’t recommend you highly enough to any organisation looking for really strong creative strategy, copy and design.

— Alex Bell, Founder of YESfest
A digital illustration of a pink speech bubble with orange quotation marks at the top left and bottom right corners.

What I like about Michelle is that she can do the brand strategy piece, while also getting into the nitty gritty of brand assets. Michelle balanced our desire for something that would ‘stand out among 1000 brands on a trade show floor’ with the gravitas needed in the enterprise B2B space.

— Elise Hoffmann, Founder of Engramiq
The image features a pink speech bubble with orange quotation marks on the top left and bottom right corners.
The image features a pink speech bubble with orange quotation marks on the top left and bottom right corners.

Michelle took the time and care needed to really get to know my business, the audience and its goals. Michelle’s designs were perfect for what I was after; slick and friendly, unlike anything else in the category. I highly recommend Michelle as a designer to any small business owner.

— Rebecca Wetten, Founder of Catch
Line drawing of a fish with a side fin, dorsal fin, and tail, set against a black background.

Campaigns

・

Branding

・

Creative strategy

・

illustration

・

activations

・

Campaigns ・ Branding ・ Creative strategy ・ illustration ・ activations ・