Design that turn heads and inspires action

Colorful card game set with a deck, a card labeled 'REBEL,' and a box with vibrant abstract illustrations on a yellow background.
A person wearing a green sweater is holding and reading an informational flyer about producing local green energy and supporting the community through food scrap collection, rewards, and eco-friendly practices.

I’m a freelance designer working with people across sustainability, education and culture to cut through the noise and connect with audiences.

Stacked cans of baked beans and tomato soup on a blue wooden table, with green plants in pots and orange hanging lanterns in the background.
Lifeguards and people enjoying a sunny day at the beach, with children swimming and playing near the shoreline and a crowd seated on rocks.
A street scene in Edinburgh, Scotland with a billboard promoting a fake show about a painter, featuring a portrait of a woman in blue and yellow clothing, holding a paintbrush. Vehicles are parked and moving on the street with old buildings in the background.
A street scene with a small bicycle-powered recycling station called The Re-Cycler, manned by a woman wearing a yellow helmet and a man in a suit engaging in conversation. The station has signage about recycling bottles and cans and offers rewards for recycling. The background features historic and ornate buildings with columns and a tower, under a partly cloudy sky.
Close-up of the word 'NOW' in red text on a white background.

work

A woman wearing a headscarf and a white blouse sitting at a table during a discussion, with colorful speech bubbles saying 'IF NOT US, WHO?' around her.

Whole Education
Rebrand and creative strategy for a mission-driven education non-profit

A black and white photo of a man shouting or speaking passionately at an event, with red text in the background that reads "SNAP THE ARROW."

Snap The Arrow
Creative direction for a bold, new production company

Four colorful cards with animal illustrations and descriptions on a yellow background. The first card shows a frog with the label 'Passenger'. The second card shows a bird with the label 'Tourist'. The third card depicts an ant with the label 'Explorer'. The fourth card shows a snail with the label 'Rebel'.

YESFest
Playful workshop cards to engage 8-10-year-olds in sustainability

Engramiq logo on a green and blue gradient background.

Engramiq
Brand design and strategy for an innovative renewable energy start-up

Bus stop shelter with a cartoon orange fruit character waving and smiling, with the words 'Bioly' and a QR code on the poster.

Bioly, Neew Ventures
Campaign identity for a French circular food waste initiative

Swimmers in wetsuits and swim caps practicing open water swimming, with the word 'Catch' overlaid.

Catch
Brand identity for a digital swim coach

Storefront window display with gardening theme, featuring green plants, yellow planters, and signs saying "Everything Must Grow" and "Fresh Season Stock Now In Store." The hashtag #InOurNature appears above.

In Our Nature, Hubbub
Creative concept and graphics for an immersive nature pop-up experience in Manchester

A metal container with a sticker of a cartoon dog wearing a top hat and holding a stick, with the words "Bomkers" and "ways to save the world" printed on it, placed on a yellow table outdoors with green trees and yellow railing in the background.

Bonkers Ways To Save The World
A party game that sparks creative problem solving

Lovely words…

“We love your total nailing of the brief. Can’t recommend you highly enough to any organisation looking for really strong creative strategy, copy and design.”

Alex Bell, Founder of YESfest

“An ideas powerhouse.”

Heather Poore, Creative Director of Hubbub

"What I like about Michelle is that she can do the brand strategy piece, while also getting into the nitty gritty of brand assets. Michelle balanced our desire for something that would ‘stand out among 1000 brands on a trade show floor’ with the gravitas needed in the enterprise B2B space."

Elise Hoffmann, Founder of Engramiq

"Michelle took the time and care needed to really get to know my business, the audience and its goals. Michelle’s designs were perfect for what I was after; slick and friendly, unlike anything else in the category. I highly recommend Michelle as a designer to any small business owner.”

Rebecca Wetten, Founder of Catch

I’ve been Working with…

Close-up of a marble statue of a woman with flowers in her hair, set against a dark background.
The logo of Netflix with a gray eye symbol and the word 'Netflix' beneath it, partly obscured by a black overlay.
The logo of the We The Future Group, featuring stylized black text.
A black and white illustration of a person sitting on the ground, resting their head on their knees with arms wrapped around their legs, in a contemplative pose.
Text that reads 'Catcher' in bold black letters on a transparent background.
The image features the phrase 'YEAH feel' in a stylized, casual font, with 'YEAH' in bold white letters on a black background and 'feel' written in black on a gray rectangular background.
A vintage-style sign reading 'No Trespassing' on a wooden fence.
Leeds City Council logo featuring a shield with two birds and a crown, accompanied by the words 'Leeds City Council'.
A hand-drawn black outline of a sun with rays extending outward, on a light purple background.

Graphic Design | Branding and Creative Direction | Copywriting | Campaign Creation and Strategy | Activations | Illustration

A black-and-white line drawing of four wavy, zigzag lines stacked horizontally.