Client
Hubbub, in partnership with Manchester Climate Change agency and a coalition of partners
Services
Campaign design
Ideation
Graphic design
Copy
Creative production
Objective
Create an immersive nature experience in one of Manchester's busiest streets to reconnect people with nature and highlight its benefits.
Approach
Many people, especially those in low-income urban areas, lack access to green spaces and a connection with nature. The In Our Nature programme aimed to inspire sustainable living by creatively reconnecting communities with nature.
In collaboration with Playground Design Studio, I designed a pop-up experience that transformed a shop into a nature-filled space. Visitors walked through displays like ‘Good to grow’ plant-filled trolleys and giant shopping lists, all made from sustainable materials. The installation featured projections of green spaces, a nature soundscape created with Jason Singh and Young Identity, and all plants were donated to local groups after the event.
Result
1,000+ visitors attended.
80% felt more relaxed, and 68% realised they needed to appreciate nature more.
The pop-up received 13 media mentions, with 5.8 million online impressions, including BBC Radio Manchester coverage.
