Objective

Wicked Pig Productions is a Bristol-based production company creating bold work across theatre, comedy, storytelling and magic.

The brief was to create a brand that felt like them: hands-on, agile, cheeky and a little bit disruptive. A small production company with big ideas, working with emerging performers and finding unexpected ways to tell a story.

Approach

There was plenty to play with. Fairytales. Fables. Victorian theatre. Villains. Magic. And, of course, a wicked pig.

I wanted the identity to feel theatrical without looking like a traditional theatre company. Something with a bit of mischief and character, but still flexible enough to work across lots of different stories and shows.

The pig became the unlikely star of the show — bringing a bit of chaos, humour and personality to the brand.

And importantly, Wicked Pig doesn't need to be the hero of every story. The brand is there to give the performers and their stories the spotlight.

Result

A bold, characterful identity that can shift and adapt from show to show, while still feeling unmistakably Wicked Pig. A bit theatrical. A bit weird. A bit wicked.

wickedpigproductions.com