Handwritten text reading 'Campaign Creation + Strategy' in black ink.

I work across the full campaign creation process, from defining creative briefs, insight-gathering to ideation and collaborating with creatives to bring campaigns to life. With 8+ years experience creating campaigns in the environmental space I have a deep understanding of behaviour change techniques and how design can be used to inspire action.

Multiple black wavy lines on a white background.

“An idea powerhouse; you can set Michelle a brief and trust that she will come up with a strong set of ideas, and can develop them from idea to execution.”

- Heather Poore, Creative Director, Hubbub

Two people standing in front of a mobile coffee truck offering free coffee if you bring your own cup. The truck is parked in an urban area with advertisements promoting the offer.
Two people in "Litter Rescue" outfits on a crowded beach, pointing and holding inflatable objects, with people relaxing and swimming nearby, under a clear sky.
Storefront window display with gardening theme, featuring green plants, yellow planters, and signs saying "Everything Must Grow" and "Fresh Season Stock Now In Store." The hashtag #InOurNature appears above.
A recycling bin for plastic bottles and cans, with "#LeedsByExample" text, in front of a historic building with columns.
Person holding a glass ball with a reflection

Creativity that turns heads and inspires action

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Creativity that turns heads and inspires action •