Objective

Whole Education had a challenge.

Its visual identity no longer reflected its values, approach, or vision for change. As the organisation grew, there was a real risk that first brand touchpoints felt like a barrier rather than an invitation.

The brief was to create a new visual identity that genuinely felt like Whole Education. Moving away from clean, sterile, corporate and formal and towards something warm, authentic, welcoming and positively challenging.

Approach

The project began with a brand exploration workshop with the team, building a shared understanding of the current brand, audience perceptions and future direction. This created space for open conversations around personality, values and ambition.

These insights shaped the creative route, ‘Express Yourself’, which puts people back at the heart of the Whole Education brand.

A holistic education is about showing people they are enough. That they can be themselves, learn in ways that work for them, and thrive. The identity leans into this philosophy, focusing on relationships, openness and creating spaces for connection, critical thinking and conversation — without assumptions or judgement.

No cliques. No formalities. Whole Education has a spine of warmth and welcomes everyone into the network.

Result

I developed a complete visual identity and brand toolkit, launched in January 2026.

Key elements include:

• A simple, bold and flexible word mark designed to grow with the organisation and stand out in the sector.

• Hand-drawn illustrations to add warmth and a personal touch. 

• Bold type combined with ‘messy’, collage style photography to portray warmth, informality and people-led approach.

• Wonky shapes inspired by scrunched-up post-it notes, celebrating imperfection and pushing back against over-polished design.

• A bright, warm and playful colour palette to grab attention. 

• A confident, mission-driven tagline ‘Better for everyone’ capturing the value of a holistic education.