Snap The Arrow

Objective

Create the brand identity for Snap The Arrow, a new production company founded by Chris Cook and Rhys Williamson. Snap The Arrow builds on a creative partnership that began in 2014, during which Chris and Rhys created shows blending storytelling, theatre magic, and comedy into bold, compelling work loved by both critics and audiences.

Approach

The name Snap the Arrow comes from one of their favourite creations: ending a show by asking an audience member to break an archery arrow against their neck using just a single step. It was about reflecting on what you truly want and taking that first bold step to make it happen.

I wanted the visual identity of the brand to reflect this key moment. The ‘A’ of the logo is a nod to a snapped arrow and elements of this are reflected in the angular dash used across assets.

Result

I developed the visual identity and supported Chris and Rhys to roll this out across their initial assets including their website, show tour packs and social media.

snapthearrow.com

Client

Chris and Rhys, founders of Snap The Arrow

Services

Brand design Copywriting
Art direction

A promotional graphic ' The image is divided into three sections: the top left contains the show's title in bold red letters "SNAP THE ARROW" on a black background; the bottom left has a circular orange icon with a black arrow and three multicolored diagonal stripes (green, blue, yellow, purple) on a light background; the right side features a young man in a dark suit drawing a bow, set against an orange background with a large black slash in the shape of the letter 'V'.
Close-up of a white surface with the red letters 'SNAP THE ARROW' in bold.
A modern black lounge chair with a red tote bag hanging on its armrest, placed against a textured concrete wall.
Three promotional posters for 'SNAP THE ARROW' shows on a dark background. The first poster on the left features a stage with a man performing, with text: 'SNAP THE ARROW - NEW SHOW' and 'Chris Cook - FAKE - A true story about fakery.' The middle poster has a background of sky with clouds and lightning, with the text: 'BOLD STORIES THAT LIFT YOUR SPIRITS.' The third poster has a blue background with a purple curtain and features the text: 'SNAP THE ARROW' and 'SHOWCASING STORIES.'
Brochure titled 'FAKE TOUR PACK' with images of performers on stage and text describing the show and performers, including quotes from reviews.
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